How to Become an Influential Blogger

Are you thinking about becoming a blogger?

Blogging has been around since the beginning of the internet. Some of the biggest names in the digital world today are world-renowned bloggers who have shared their knowledge in various industries like finance, digital marketing, and entrepreneurship. Neil Patel, Tim Ferris, and Brian Clark are just a few of the most influential people in the blogosphere. Because of their writing, they have amassed a huge online following and a great deal of fortune at the same time.

So, what’s their secret?

Becoming an Influential Blogger

It wouldn’t be a surprise to say that these big names all are talented visionaries who aren’t afraid to share their knowledge and make their voices heard all over the world. You might say that they’re talented, smart, and are probably lucky too. But besides all these things, these people also have in them unenjoyable characteristics that not everyone may have. 

As easy as it may sound, blogging isn’t just publishing a diary online. In fact, it may be safe to say that not everyone can become an influential blogger. This is because there are certain difficult characteristics that will be needed on the road to building this career path. One important trait is persistence. 

Gaining influence using the right strategies isn’t an instant process. Successful bloggers did not become big overnight. They had to research, effort, risk, and hard work on blogging to become successful. 

Patience is also another important trait. Blogging isn’t a get-rich-quick scheme. Time is an important aspect to make your efforts become known. Consequently, those who cannot wait will likely give up before their work bears fruit. 

If you think that you have the traits that we have mentioned and you’re really interested in becoming a blogger, then here are five methods that you can use to achieve that goal:

Five Ways to Become an Influential Blogger

1. Pick Your Niche

The first step to becoming a blogger is to narrow down your niche. Ideally, you may want your audience to be as wide and as large as it can be. The problem with that is it’s not easy to get a huge audience immediately. Moreover, general niches may be a very saturated market. There are too many influencers and bloggers vying for everyone’s attention from all walks of life. 

When you’re new to the blogosphere, one great way to draw attention to your blog is by picking on a niche and focusing on that. When you pick a niche, your audience may become smaller but the competition will also be a lot less. That gives you a better chance of becoming a recognized voice. This will also allow you to focus on your specific niche in terms of knowledge, strategy, and delivery. Being big in a specific field is much better than being small in a big field. 

Don’t think that you need to be stuck in your chosen niche for the rest of your blogging journey. Once you are recognized as an authority in your niche, then you can expand your reach. For example, you can choose to focus on email marketing for starters but once you have gained enough following then you can expand your writing to other topics related to digital marketing.

2. Create Your Content Strategy

Once you have picked the niche and the topic that you want to write about, the next thing to do is to create a content plan. Now, content strategy may sound like a vague term to you but to make things clear, it constitutes the delivery of your blog.

We talk about the platform that you will be delivering your blog, how often you will be publishing, the voice and the tone you will be using, what types of visuals you use, and your search engine optimization strategy. It’s basically the plan on what you will be publishing, how, and when.

Just like picking a niche, choosing the right strategy also requires ample research. It may also require a number of tools that will need to be paid for. Depending on your audience, you will need to choose the best schedule and delivery process of your blogs in order to appeal best to your readers. 

3. Pick Channels Where to Promote Your Blog

Now, promotion is very important for you to gain readers and influence. In simpler terms, you need everyone to know that you have a blog. One of the best ways to promote your blog is through social media channels. This includes engaging with your followers on social media and paying ads to widen your coverage. You need this in order for you to get noticed and for you to get enough followers. However, you need to pick the right platform.

If your niche is email marketing then LinkedIn may be the best platform to get it promoted. Although almost your niche may possibly be promoted on all social media platforms, some could work better than others. So, it would be best to be smart about how you will be using your social media channels

4. Network

Another effective way of building up your reputation as a blogger is to network with people who are recognized in your niche. Try to connect with the people who are known in the niche that you have picked and collaborate with them.

Negotiating with different bloggers to feature you on their social media pages or on their blog websites may be a great way to kickstart your reach as a blogger. Collaborating with other bloggers on different online events and webinars may also be rewarding. This is not easy to establish a connection with an established blogger but if you manage to do this, then the payoff will be tremendous.

5. Write Great Content

This is the most important step that you can take to become an influential blogger. Doing the other steps listed here will not help if you come up with poorly written pieces that are of no use to anyone.

In order to write great content, it is important to have sufficient knowledge and deep understanding of your specific niche. One essential requirement to become relevant as a blogger is to talk about issues that concern your specific audience. You need to provide solutions to their problems in an informative, entertaining, and easily understandable way. 

Writing great content needs thorough research, experience, understanding, and most importantly passion about what you want your readers to know. 

Conclusion

There is no shortcut to becoming an influential blogger. Great things take time and consistent hard work, persistence, and patience is important in order for you to get noticed by your audience. If you do things right and set realistic goals from time to time, you’ll move towards becoming an influential blogger sooner than you might think.