How to Become an Influential Blogger (2)

Today there are over 30 million bloggers in the United States alone. And this number is only growing. This means that standing out as a blogger is becoming more and more difficult every day. 

Unless you are one of those bloggers just writing for the fun of it, the writing game for bloggers is generally changing.

In the blogging world, the power is in how much influence you have over your readers.

The good news is that it is possible to move from being just a regular blogger to becoming an influencer.

And by the end of this article, you will be well on your way.

Here’s 10 tips to becoming an influential blogger.

1. Create engaging headlines

It is common knowledge now that people’s attention span is much shorter than it used to be. This means that you only have the first few lines to capture your reader’s attention. 

We no longer have the luxury of writing such grand and elaborate intros before getting to the point. Learning and mastering the art of creating engaging headlines therefore is a big first step to becoming an influential blogger.

2. Create unique and useful content

Blogging is kinda like preparing a sandwich. Your content is all the stuff you put in between the bread. That’s what will determine whether or not you have a good sandwich.

Therefore careful consideration and research should be done to ensure that your content is not only unique, but also useful. Unique content will help you stand out of the millions of blogs. However, whether or not your readers find your blog post useful is what will determine whether or not they come back.

3. Maintaining consistency in posting

When you are trying to become an influential blogger, consistency is very key. It is not enough to post one great blog and then relax. A great blog post will get you attention. 

But consistency will help you keep the attention. Building a following as a blogger is very much like bodybuilding. Going to the gym once every long while will not give you the results you want to see. The magic is in the consistency. You need to keep your readers in the expectant space.

4. Pay attention to your audience

Blogging is much more than just creating content and posting. Make no mistake, consistency is very important but it is not everything. You also need to listen to your audience if you are going to be a blogger with influence. It is important to be able to engage your audience as often as you can. 

You can do this by adding an interactive comments section and checking and responding regularly. This allows you to learn what kind of content your audience is interested in and therefore improves your content quality. This also adds to your influence as a writer.

5. Optimize for SEO

This is where the most successful bloggers get their edge. Every blogger worth their salt will tell you mastering SEO takes up a huge chunk of becoming an influential blogger.

SEO basically means using certain key words to make your blog priority on search engines. Ranking among the top results on Google searches gives your blog a lot of credibility. Therefore mastering SEO gives your blog influence by making it appear very credible.

6. Make it easily shareable

This is one of those tips that does not look as important as others but it is every bit as useful.

The more people share your post, the more popular it becomes and the more influential you become as a blogger.; Making your blog easily shareable therefore goes a long way to spread your influence. 

People are more inclined to believe in your content when it is shared to them by their friends or family than if they just stumbled across it.

7. Use social media to market your blog

Social media is a very powerful marketing tool today. More than half the world’s population today are active social media users. This makes it the biggest market available. 

Social media provides you with a platform to share your posts with many more people than would typically your website. And as always, the more people you can reach, the more influence you get.

8. Specialise in a specific niche

It is important to be known for a particular topic or niche. This involves finding the audience that your content appeals to and focusing on them. This not only contributes to your consistency but also adds to your credibility. How do you ask? Finding a niche to focus on allows you to get better at creating content for that particular topic. With consistency you eventually become the authority on said topic and subsequently the niche as well.

9. Collaborate with other bloggers

The strength of numbers is a secret hidden in plain sight. As a solo blogger, you may not be able to reach the big numbers you would want to reach as fast as you would. 

However, collaborating with other bloggers is kind of like a shortcut to reaching more people. This is because the collaboration gives you access to other bloggers’ readers. This further increases your reach and therefore makes you more influential as a blogger.

10. Be patient

This is our last but certainly not least tip. Patience. Becoming an influential blogger is not an overnight process. It is a slow organic process. There are many inorganic shortcuts available that some bloggers will opt to take. These however will put your blog at the risk of being flagged as spam. This eats away at your credibility and ultimately makes it harder for your blog to become influential. It is really worth it to take the time and do this right. It is better to build your influence slowly so that it lasts than the quick process that will ultimately not last.

Conclusion

As you have figured out by now, writing is not nearly the most challenging part of blogging. The best paid bloggers mastered these tips. They have managed to regularly capture the attention of their readers in such a way as to influence their behavior.

Well that is it from us. Please do let us know if this was useful. Which tip is your favorite and which do you think we missed?