Learn from Bloggers: Meet Kali Alaia, the Luxury Digital Marketing Consultant

If you want to learn more about blogging, the best way is to learn from others. In this series of articles, “portrait of a blogger”, I am choosing an advanced Filipino blogger to tell you about their tips, mistakes and own insights about their blogging journey. And this to help yours. As they took the time to answer those questions, I am thanking them in advance, and I am inviting you to check their website and work.

Today, we are with….

Who are you?

I am Kali Alaia, a Luxury Digital Marketing Consultant and PR Marketer for Brands in Asia, Europe, Singapore and US.

I am in partnership with one of the biggest digital marketing and SEO engine provider as well as Robotics company www.imarkintl.com.

At the same time, I am one of the co-founders and marketers of influencer marketing tool Sothyal for Asia and Alta Gift Basket.

These companies fall under Alta Group of Companies.

It is a premier luxury service group that was formed to cater to high net worth individuals in Asia and the rest of the world.

What is your blog about?

The Blog Kali Alaia is more of a PR platform for brands we are working with.

It contains in depth information regarding recent technological advancements in different industries.

This will include FGAAA Stem Cell California Therapy Solutions, Immunotherapy.

It also holds some of the biggest movie productions created by Filipinos in California like Timeless Entertainment Inc. with CEO Lourdes Duque Baron.

The website contains in depth techniques and information regarding luxury brands and how they were made.

It features some of the best luxury brand strategies employed by major brands like Chanel, Gucci, Prada, Burberry etc.

When and why did you start this blog?

I started my blog, year 2012, using a free domain from WordPress. The first post I ever wrote was about love.

And I can’t remember all the details but I was broken that time but, as years go by I found what I want to write, what I am passionate about, and that is traveling.

Technical question: what hosting service and what blogging platform do you use?

I use wordpress as a blogging platform, the hosting service and everything about the website is handled by IMARK International.

Some stats about your blog & social media

The website has one of the highest SEO rank in the Philippines.

Currently, the website is at the 600k spot in the United States, and is considered one of the most diverse websites ever built for Asia.

More than that, it usually used as a study and research basis for many schools in the Philippines.

Especially those which are tackling digital marketing and branding, including Singapore.

What is your greatest achievement since the beginning of your blogging journey?

Becoming a luxury marketing consultant and strategist. 

A lot of brands benefited from the write-ups.

In the meantime, lots of companies and individuals who were promoted inside this brand, experienced the massive following.

Increase in sales, we were able to  improve the branding of a lot of start-ups and we are happy to say that several of our partners and clients are on their way to IPO.

We are happy to be a part of their journey.

What is your greatest failure (or worst experience) as well?

Dealing with con artists and scammers: there are a lot of fake networks and individuals who are out to get your time.

In the end, it worked out all right because these mistakes allowed me to discern the right contacts and who to trust. 

What would your advice to people who want to start blogging or who are new into blogging?

Just write.

Plus, do not bother about how many people are reading.

Do not get frustrated if on the first 3 years no one is noticing the work put into it.

Continue studying the material, meeting more people and producing massive content.

Also, you do not need to follow the trends or what worked for others.

Create your own path and find what is authentic and real for you and develop that style.

Who are the bloggers you follow and why?

Most of the luxury brands and bloggers, digital marketers and people who already have in-depth information about the high net worth market. 

Any last word to say to the readers? 

“Become really great and what you do, and do not be afraid to charge the right amount.

Besides, I am a techie person, who has developed a lot of skills and wins through the years but was only able to do this because of the right guidance.

Thank you for this opportunity John.” Kali Alaia

If you want to know more about this travel blogger, feel free to visit their website. And leave a comment if you like that article 🙂